As an Internet site is used to share info and facts with the online world or to get more customers in case you offer products and/or services, it is essential to know how it is progressing. What you need for that is an in-depth report of the visits to the Internet site - how many new individuals have opened it, how many have returned, what webpages they have visited and so forth. It'll also be beneficial if you know how people noticed your Internet site, especially if you are running a marketing campaign, since you shall be able to see whether people have opened your Internet site directly or if they were referred by a search engine or a website in which you advertise. This sort of information will allow you to boost the performance of the site and, if needed, adapt your advertising tactics if different parts of the website should be getting more visitors. Having thorough statistics will give you a better understanding of how your Internet site is doing and a better control over your presence online.